May 2025 brought a kind of magic to Fourways Mall. The Specialty Coffee Expo opened its doors, and with it, a space to share, connect and celebrate craft. For us at Oscar’s Matcha, it felt like a homecoming, a chance to share not just our matcha, but the heart behind it.
A Cup with a Story
Every cup we poured carried a story. The bright, vibrant green of our first flush ceremonial grade matcha caught people’s eyes, but it was the warmth in each whisk that brought them closer. We believe matcha is more than a drink—it’s a ritual, a moment of pause, a way to slow down and connect.
The Community That Gathered
Joburg welcomed us with open arms. People came from all over—some traveling from out of town to experience an Oscar's. There was a gentle buzz around our stand, a sense that something meaningful was happening. Faces lit up, conversations lingered and the space felt alive with curiosity and possibility.
A New Note in Our Story
We were honored to introduce Hojicha to South Africa for the first time. Its comforting, roasted notes found a home here, offering something different yet deeply familiar. It reminded us that craft is always evolving, always inviting new experiences.
A Moment of Magic
One of the highlights of the weekend was the way our community became part of the craft. We invited people to whisk alongside us, to share their thoughts, to be part of the journey. These conversations even sparked a new menu item, the Nico, inspired by the fresh grapefruit juice someone gifted to our crew. Countless other ideas took shape in those moments, each one reminding us why we refuse to settle. Only the best from Oscar’s.
Gratitude
We’re deeply thankful to the Specialty Coffee Expo for giving us the space to share our craft and to everyone who stopped by to taste, talk and connect. These moments remind us why we do this, to bring people together, to share a craft that means so much to us, and to invite others into the story.
Joburg, thank you for showing up. And for those who couldn’t make it, know that this is just the beginning. We’d love to share our matcha journey with you, one cup at a time.
For more about our story and where to find us, visit oscarsmatcha.com.